Ten-X's Growth Story
Ten-X (formerly Auction.com) was founded in 2007 by long-time auctioneers and entrepreneurs, Jeff Frieden and Rob Friedman. The company focused on selling distressed homes via live auction events. In 2008, Jeff and Rob began to leverage internet technology to create what is now the nation’s leading online real estate marketplace.
When the foreclosure crisis hit, the company became the go-to resource for financial institutions looking for a better, faster way to market their distressed assets. The business expanded again in 2009, adding commercial real estate (CRE) properties to the mix, and today, the company has begun to transition into the traditional, non-distressed real estate market.
Since being founded, Ten-X has sold more than 200K residential and commercial properties totaling $34+ billion and now employs more than 900 professionals in Irvine and Silicon Valley, California, and in offices in key markets nationwide. The company’s reach extends across the globe to include buyers from more than 100 counties.