Duolingo's Growth Story
Duolingo was created by MacArthur Fellow, Luis von Ahn, creator of CAPTCHA and professor at Carnegie Mellon, and his PhD student Severin Hacker. Luis was born in Guatemala, where most people don’t have access to the education they would need for a chance to get out of poverty. In particular, while language education has the power of doubling one’s income potential, it has historically been inaccessible to most.
The co-founders decided to dedicate themselves to help solve this problem by providing the best and most innovative language education to everyone, for free. It would be based on science and data to guarantee effective results, with a gamified feel to motivate even the most busy of its students. And so Duolingo was born.
Three years later, through word of mouth alone, over 100 million people learn languages on Duolingo and governments are using it to improve language education in their public schools.